39 Asian American female-founded brands to support now and always

get ready to “add to cart” on all of these.

Anti-Asian hate crimes have seen a spike since the pandemic started. Hate crimes against our elders, against Asian women. We are left with the question: what can we do to help?

Check in with your AAPI friends. Read up on our country’s history of racism (yes, that includes racism against AAPI as well). Donate to organizations like Heart of Dinner and Stop AAPI Hate (please consider monthly donations). And make choices with your spending dollars — support minority-owned businesses.

We, as AAPI women, are so powerful. And I’m so inspired by all the women founders listed here, who built companies with amazing products. I hope that you’ll find some inspiration, too ❤

(Everything is listed in alphabetical order in each section.)

Food

Soozy’s Bread

• Allawake Coffee, co-founded by Mio Larasati: Making pour-over coffee convenient, affordable, and oh-so-easy. Allawake offers single-serve pour-over coffee packets that not only taste delicious, but also make your mornings so much easier.